Confagricoltura Pavilion
Site: Genova – Nouvel Pav.
Year 2024 2025
The installation is conceived as an interpretation of the productive dialogue between man and nature that has generated the image and structure of the Italian agricultural landscape.
It evokes and reframes that image, translating its measure and transparency into geometric form.
The pavilion for Confagricoltura is born as a dialogue between nature and geometry, between growth and measure.
It is inspired by the encounter of two figures: the nest, symbol of nature’s welcoming force, and the dry-stone wall, archetype of the human and measured modification of nature.
From these premises, a geometric space takes shape — one that listens to the landscape and itself becomes an image, the result of an uninterrupted process of dialogue and modification between man and nature upon the territory.
It evokes and reframes the image and structure of the agricultural landscape.
The dry-stone walls, reinterpreted through blocks made of rice husk, avoid the mechanical reproduction of a traditional typology and introduce a reflection on the reuse of resources and sustainability.
Within this pattern, vertical structures have been designed to evoke the trellises that support cultivation, bringing the ground into a vertical dimension of form.
A sequence of geometric planes, ideally adapted to a complex topography — parallel yet folded — rises as a transparent image of the agricultural landscape.
Two perceptive dimensions intertwine:
a visual one, linked to the transparent succession of vertical planes emerging from the ground;
and a tactile, immersive one, physically crossing the space and intersecting the first in a relation of contact and passage.
In this dialogue between step and gaze, the path becomes a story.
The nest forms the backdrop to this perceptive narration: a timber structure embodying the interweaving of parts and the strength of collaboration.
Built through alternating and staggered layers, it allows light to filter through, defining an open yet welcoming space, able to host events, encounters, and demonstrations.
It is a symbolic and real container in which the ground design invites entry, and the structure unfolds into a long counter that extends the experience, hosting activities related to agriculture and the transformation of products into experiences and tastings.
From a technical point of view, the nest is composed of alternating elements in which each upper beam is offset from the one immediately below.
The overall image is that of a dynamic construction — apparently unstable, yet finding its solidity precisely in the joint work of its elements.
Like the association it represents, the pavilion lives through interweaving and cooperation: open, luminous, collective.
Credits
Architectural Design: Matteo Fraschini Architetto and Urges Srl
Landscape Design: Davide Maggioni Architetto
Project Assistance and Site Supervision: Sara Novarese and Marta Viganò
Construction: Impresa Valagussa Srl, Tommaso Melideo
Client: Confagricoltura
